We were tasked with the difficult challenge of making appealing videos to excite and entice parents and prospective students in Korea and China to want to go to CEC. Additionally, the video was made in the native language of Mandarin and Korean.
Objective CEC wanted their International team to have a recruitment video that showcased the school, its students, culture and award winning educational offerings. This video was used in both China and Korea to entice prospective students looking for an education in the US to apply to CEC.
We arranged interviews with four current Chinese and Korean students and had them answer questions in their native languages. We filmed b-roll to coincide with the students responses and showcased all the school had to offer through beautifully presented imagery.
These videos helped to set Conwell Egan apart from many other schools vying for the same students, converting to $78,000 worth of newly enrolled foreign students. The tuition cost of one international student was 6x the cost of one video.